Internet Marketing & Advertising

Access to Huge Market
The commercial use of the Internet provides tremendous potential as the next great advertising medium. Marketing and advertising personnel are always searching for the next and best way to promote businesses, communicate ideas, create demand, increase visibility and facilitate commerce.

We have witnessed a rapid evolution of promotional vehicles; print, radio, television, direct mail, telemarketing. Technology usually provides the new vehicle on which advertiser deliver their message. Technology has now provided us with the Internet.

With 14,000 new users a day being added just to the three national on-line providers and 100 million users predicted by 1996, the Internet offers access to a huge market. With 47% of people using the World Wide Web portion of the Internet for work/business, it is already an established medium for business to business products and services. In fact, it has become a status symbol with most of the highly recognizable corporations and organizations included in the 10,000 plus commercial sites already present on the Web.

As the Web expands, growth will be experienced in both business and consumer related activity. This provides an equal opportunity for both business and consumer oriented companies to utilize this relatively new form of advertising.

Low Cost
For many types of businesses, Internet advertising or Web presence offers the greatest potential return for dollar spent. Traditional advertising media is very expensive and usually short lived. Internet advertising is both relatively inexpensive to produce and to run. Most Web sites can be created entirely electronically or by utilizing existing promotional materials. This results in a tremendous savings compared to the production costs of traditional advertising.

The cost to "run" an Internet ad in the form of a Web site might be the biggest savings. For a very small monthly charge, your site is accessible world-wide, 24 hours a day to the millions on the Internet. Traditional advertising can't even provide that kind of exposure and accessibility. And, if it was possible, no one could afford it.

Prestige
Other benefits a commercial Web site provide are prestige and competitiveness. For the same very small cost to develop and run a Web site, your company can place itself with the corporate giants that have seemingly endless promotional budgets. The companies you couldn't compete with on national TV, print, etc., you can now equal on the Internet.

Flexibility
An additional benefit is flexibility. A Web site can be updated or changed whenever the need or desire presents itself. This provides an ideal method for test marketing products, prices, copy and graphics. Also, specials, sales, seasonal promotions, new product introductions and PR can become regular features of your Web site as a way to encourage frequent and continued visitation. Internet advertising might be the best advertising value available.

It is the opportunity and challenge created by this combination of a new media with vast potential and a new and unique consumer which has led us to devote our efforts exclusively to Internet marketing and advertising.

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