Why @once! ?

Many firms offer the technical capabilities necessary to create attractive graphics seen on Web pages. Some offer you Web access and directory listings for your page. Many consultants can provide excellent marketing research, analysis and strategies for traditional promotional media. Countless ad agencies can create effective ad campaigns for traditional media.

However, very few firms offer all these marketing and advertising services specifically and exclusively developed for Internet users. I trust you see the merits of working with a company like @once!, but why @once! specifically?

Knowledge of the Market
Internet users have distinguished themselves from the masses. They are better read, more highly educated, more technical and have specific preferences regarding advertising. Some traditional advertising agencies are attempting to hitch a ride on the Information Superhighway by merely using old techniques on a new medium. While @once! and you know that doesn't work, some ad agencies don't know it yet. @once! welcomes the opportunity to reach an intelligent market with interesting and non-insulting messages and information.

Internet Marketing & Advertising Expertise
Beyond knowing your audience, it takes three additional things to be a great Internet advertising firm. The first element necessary for effective advertising is marketing skill, training and experience. The marketing function is a disciplined process of research, analysis, planning, implementation and management. @once! utilizes this process to develop the most effective Internet marketing and advertising strategy for it's clients.

This is where the target market is identified, the strategy is developed and other business related aspects are included. Many promotional efforts fail because of insufficient or faulty initial marketing. Many firms you'll find on the Internet lack the expertise to provide this crucial function while @once! excels in it.

The second element is good copywriting talent. Here the marketing work is transformed into word magic. Reaching your particular market with words that convincingly conveys the advertiser's story to that target market is the goal. Here again we find the importance of marketing and advertising skills frequently lacking in technical graphic design firms and services offered by providers.

Last but not least is the combination of creative and technical graphic skills. This is the step that catches your eye and enhances your product, message and company image. There are many technically oriented firms available for creating Web pages. However, in business applications, one must remember commercial effectiveness is the purpose of the web page. This requires marketing expertise and copywriting skill as well as the technical and graphic talent.

Agencies accustomed to print, radio and TV frequently do not have the skill and technology to create graphic wonders on a computer screen. As you read earlier, @once! can make your message, move, talk, convey a fantasy world or simply look good and inform. Whatever you can imagine, we can design and program. Or use our imagination.

User Friendly
Some graphic designers and Internet providers have complicated the technical aspects of creating a Web page unbelievably. While they probably are good at understanding and using this jargon, you may not be. That's why @once! attempts to simplify things and convey technical subjects in plain English as much as possible. We believe the true test of mastering a subject is effectively communicating to a novice. Of course, if you are technically well versed, we will be happy to discuss all the details with you.

Our user friendly philosophy can also assist you in choosing the best Internet provider of WWW access, e-mail and FTP. @once! offers a provider selection service free of charge. See Technical Features, Support & Explanations for details.

Commercial Web Site Space Leasing
Most Internet providers offer individual access service for $15 to $35 depending on features, capabilities, competition, etc. Some Internet providers do not offer customers the ability to place a Web site on their service. Of those who do, most prohibit commercial activity on these individual accounts.

@once! has solved this problem. We offer full service commercial Web site space leasing for about the cost of a full service individual account. Plus we add the business services not available on individual accounts. Let @once! provide your business economical access to a world of prospects.

PR Program
One of the services we're most proud of is our press release program. Unlike most Web page developers, @once! does not consider the project complete with the completion of the Web site. @once! promotes the Web site through press releases as part of your site activation process. We believe a work of art is best appreciated by as many people as possible.

We believe a new Web presence is a good promotional event to secure free press in publications appropriate to your business. This promotional effort will not only alert people to your Web site, but it will cross-market your company/products to print readers as well. The result is a lot of free exposure. While @once! offers this service free of charge for new web sites, you can purchase an expended and on-going PR program for continuous promotion.

@once! strives to be user friendly in both the business world of marketing and advertising and the technical world of Cyberspace.

Market Research Data
@once! can provide a tremendous amount of useful information regarding visitors to your leased commercial Web site space. First, we can identify the type of domestic visitor to the site by the zone in their www address name: com (commercial user), net (networking organization, considered commercial), edu (educational institution), gov (governmental department), mil (military site) and org (professional organization).

Second, we can determine the state where a domestic visitor is located through @once!'s custom programming and processing. An international visitor's origin can be determined by the zone in their address name.

Other specific details such as the time of day, day of the week and page viewed or file transferred are captured. While the ability to capture all of this raw data is impressive, it is not the most useful market information. And while some other providers do hand their customers a file full of raw data, @once! doesn't. We ask our clients how they would like their data summarized and analyzed and provide useful concise market information.

Conclusion
As I'm sure you can see, Internet advertising houses have to be different than traditional ad agencies and more than just technical graphic designers. With our comprehensive assortment of services and products to businesses interested in developing the commercial potential of the Internet, @once! is fairly unique. @once! is a full service firm that develops, creates, displays and promotes electronic ads to millions on the World-wide Web.

@once! is ready to create an effective message for you and place it where millions can see it. The Internet is the future of advertising and the future can be had @once!